Lori Heinrichs Realtor lori@steelhorsewi.com (414) 315-2314

My #1 priority as a realtor, is to work for YOU and give YOU the best experience, whether purchasing or selling, with full transparency being a priority. Additionally, I have a passion for helping those who have served US - our active military and veterans!

Having a Realtor say they have goals they are chasing in this business is a huge red flag...
Don’t get me wrong having goals is outstanding! However, how we word that and the context given in such fashion is really everything you - the potential client needs to know.
Let’s face it, we all have dreams we are chasing, right?
How you get there and the reason for doing so is the ultimate answer.
I personally find more joy and a huge sense of accomplishment, being able to act as a trusted real estate agent, without worrying about where my next million in sales is at OR how that will benefit me.
Look, you could be reading this saying, okay, everyone in this business wants sales.
Fact, but the ‘why’ is what should concern you.
When you want something so bad and have a goal to reach - for the most part you aren’t going to care how you get there. This is where fallacies and the misconstruction of truth come into play.
I’ve joined Steel Horse Realty for that exact reason. Full transparency. Aligning with grassroots Mom & Pop shop if you will, is what I find of most importance.
God, Family, Country
When your in the business of helping people achieve their goals of selling their home or purchasing one, you are fully transparent with us, which means we owe you the full transparency you deserve without the misconstruction of truth just to obtain our goals.
I know this process works, as my husband and I have had a fully functional tile installation business for over 20+ years, and raised our two children in our hometown of Menomonee Falls. And we have always operated with full-transparency in mind.
Serving our Active Military and Veterans is where my focus is, as our son is a Marine. There is a great deal of pride in what I deliver to each client and the reasons behind doing so. Those reasons of why are directly related to you, what you need/want or desire. That is my sense of accomplishment daily.
To learn about me more please visit:

Latest 5 STAR Review from the Darvin Family (Spring 2019):
From the very beginning of our home buying journey Lori was more than willing to give her professional advice when we had questions, she made this journey a lot less stressful and was here for us night and day. She went more than the extra mile to provide excellent customer service. She protects her customers and treats everyone with respite. Lori's an agent that you can trust. Communication from Lori was top notch! She was always on top of anything that had come up. You don't find that in a lot of agents from my past experiences. Steel Horse Realtor & Company has one hell of an amazing agent representing them. Thank you Lori!!!!


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